Global Product Launch

The ability to launch new products on a global scale simultaneously is crucial to today's business. Companies are under more and more pressure to speed up the commercialization of new products in order to increase product lifetime and economical value.

The Challenge

The major challenge in a global product launch is to ensure you deliver current and accurate product marketing materials to distribution channels, retailers and sales-teams securely and cost effectively.

Other challenges include:

• Addressing costs associated with a decentralized, ‘in-country’ model
• Supporting public relations across multiple markets
• Ensuring international product requirements for Engineering, QA, Marketing and Sales are met
• Planning for multi-language press tours, seminars, product presentations and training sessions
• Ensuring consistent testing and qualification

The Transware Solution

Best-of-breed organizations use a centralized outsourcing model with a full service partner like Transware. Transware enables you to develop and launch products designed for global markets, on time and within budget. Choosing Transware as your solution partner allows you to:

• Accelerate launch and acceptance of products simultaneously in multiple international markets
• Generate new revenue streams faster
• Ensure consistent performance of products in different languages/markets
• Provide faster return on investment from smaller international markets
• Allow product management to focus on core competencies
• Centralize globalization processes, control IP, improve quality and eliminate redundancies

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